Whole Earth Discipline: An Ecopragmatist Manifesto.

Stewart Brand (b. 1938) is an American writer, futurist, and environmental thinker best known for founding the Whole Earth Catalog (1968), a countercultural publication that blended ecological consciousness with technological optimism. A Stanford-educated biologist with ties to both the 1960s back-to-the-land movement and the emerging tech world, Brand has long championed the idea that access to tools and information can empower individuals to shape their environments responsibly. 'Whole Earth Discipline' (2009) presents a provocative reassessment of environmentalism through the lens of scientific innovation and pragmatic solutions to global challenges. Arguing that traditional green ideologies are often outdated or counterproductive, Brand advocates for controversial technologies—such as nuclear power, genetic engineering, and urbanization—as essential tools in combating climate change and ecological degradation.