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FRANKLIN, Benjamin.

Poor Richard, 1740.

Philadelphia: B. Franklin, 1739.

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Poor Richard's Almanack for 1740, Written and Printed by Benjamin Franklin as Richard Saunders
The rare 1740 Poor Richard’s Almanack, written and printed by Benjamin Franklin under his celebrated pseudonym, Richard Saunders. Small octavo, bound in three quarter morocco over marbled paper-covered boards, the spine lettered in gilt, with woodcut borders and the traditional woodcut figure of the anatomical man. Third edition, announced as just published in the Pennsylvania Gazette on 10 January 1740. This is the Laird U. Park copy, bearing the early ownership inscriptions of Daniel Brown, dated 1739 to 1740, and John Brown. In good condition, with browning, staining, and foxing, a long closed tear to the second and third leaves, and the final leaf supplied in facsimile. Miller 163; ESTC W22776; Evans 4364; Hildeburn 606a–b; Drake 9616–9618. A remarkable survival of the most famous almanac in American history, from Franklin’s own press.
Poor Richard’s Almanack, which Franklin wrote and printed each year from 1732 to 1758 under the persona of the humble astrologer Richard Saunders, was the most successful almanac in colonial America and one of the foundations of his early fortune. Beyond the usual calendar, astronomical data, and weather forecasts, Franklin filled its pages with the witty, worldly proverbs on thrift, industry, and prudence that made Poor Richard a household name and that he later gathered into his famous essay The Way to Wealth. Selling as many as ten thousand copies a year, the almanac carried Franklin’s homespun wisdom into households throughout the colonies, and surviving copies of its early issues are today of the greatest rarity.
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