Making Ads Pay.
CAPLES, John; Foreword by Paul West.
Making Ads Pay.
First Edition of John Caples Making Ads Pay
New York: Harper & Brothers Publishers, 1957.
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Item Number: 5660
* Custom Clamshell Boxes are hand made by the Harcourt Bindery upon request and take approximately 90 days to complete
First edition of Caples’ classic work. Octavo, original cloth. Bookplate, near fine in a very good dust jacket with light rubbing.
John Caples was a veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
