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  "Proceed as though the impossible were entirely possible": First Edition of View From the Ninth Decade; inscribed by J.C. Penney

  PENNEY, J.C.

  View From the Ninth Decade: Jottings From a Merchant’s Daybook.

  New York: Thomas Nelson & Sons, 1961.

  First edition, third printing of this work of sage advice on the principles of business success from one of America’s most influential twentieth-century retailers. Octavo, original publisher's half-cloth. Presentation copy, inscribed by the author on the front free endpaper, "To Major Benjamin Namm - Best wishes sincerely JCPenney -." The recipient, Benjamin Namm was the president of Namm’s department store in Brooklyn and the president of the National Retail Dry Goods Association (N.R.D.G.A.). Near fine in a very good dust jacket with some toning. Foreword by Norman Vincent Peale.

  Price: $350.00     Item Number: 149211

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