WOLFE, Charles Hull.
Modern Radio Advertising.
New York: Funk & Wagnalls Company , 1949.
$275.00
In Stock
Item Number: RRB-151444
+$500
Review Copy of the First Edition of Charles Hull Wolfe's Modern Radio Advertising
First edition, review copy with the original publisher’s slip tipped in of this comprehensive guide to radio advertising during its "golden age." Octavo, original publisher's cloth with gilt titles, illustrated with graphs and diagrams. In very good condition. Foreword by Frank LaClave.
Modern Radio Advertising (1949) by Charles Hull Wolfe is a comprehensive study of advertising practices during the mid-twentieth-century “golden age” of radio, offering both theoretical analysis and practical guidance for marketers. Spanning over 700 pages, the work examines the creation and evaluation of radio commercials, including spot announcements and sponsored programming, while emphasizing the importance of audience psychology and persuasive communication. Wolfe integrates survey data and industry analysis to outline strategies for targeting diverse audiences and maximizing the effectiveness of radio as a mass medium.
Modern Radio Advertising.
$275.00
In Stock
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